Use simple animations that last no more than 15 seconds, and make sure that they don’t loop more than 3 times. Make your headline and body copy different sizes. If your ad is white, it’s a common practice to put a 1 pixel gray border around the ad.
Effective banner ads have a clearly defined frame with graphics extended to the edges of the box.
People’s eyes are naturally drawn to a subject inside a frame. Always keep them consistent throughout the set of ads. If you’re going to use them, place them after your copy on the lower right side in (tastefully) contrasting colors. Use buttons appropriatelyĭepending on the type of banner, buttons will often increase the click-through rate (CTR) of your ad. Viewers are probably only going to glance at your web banner ad for a second. The call to action (or CTA) is the text or button that invites users to click. Phrases like “Learn more” or ‘”Get started” or “Watch Now” are great examples. This should be a clear focal point of the ad. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see. The value proposition showcases the service/product you provides and calls attention to itself with attractive offers and prices. Make sure it’s visually dominant, but not as dominant as the value proposition or the call to action. Your company logo must be included to build brand awareness. They have three basic components: Design by shanngeozelle Your company logo Effective banner ads are designed to increase brand awareness and drive traffic to your website. Maintain hierarchyīanner ad design relies upon the right balance within each ad, so watch your hierarchy. Purchase space on a website where your design will be featured above the fold and close to the main content of a page.
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